Smylo today
01 / 06
Troopod
01 · Smylo
Growth is up. The website hasn't caught up.
Smylo has real momentum: investor backing, a reported 45% repeat rate, and 10,000+ reviews at 4.8 stars. But the site isn't built to capture it, there's still no way to turn repeat buyers into subscribers, the biggest lever sitting completely unused, and mobile pages load slow on a first visit. Fixing this turns demand Smylo already has into more revenue, without spending more on traffic.
45%
Repeat customer rate, largely unmonetised on-site
2
Core problems holding back conversion and LTV
1
Full-stack website growth team
Where Smylo Stands
Live site snapshotThere's still no subscribe-and-save option, despite buyers already reordering manually, the single biggest unmonetised lever on the site. The checkout price banner doesn't match the variant price shown right below it, vet-formulation isn't clearly shown in PDP copy, there's no proof cats actually eat and enjoy it, and Add to Cart is easy to miss on scroll. Mobile pages also score 44-50 on a cold load, right when new visitors from paid traffic and press arrive.
02 · Current Problems
Two gaps: speed and conversion
Two things are holding the website back: a real mobile speed gap on cold loads, and conversion gaps stopping new visitors from buying.
44-50
MOBILE PERFORMANCE SCORE
16.9s
LCP ON A COLD MOBILE LOAD (PDP)
MOBILE PERFORMANCE: FIELD PASSES, LAB FAILS
① Website performance
- Core Web Vitals pass on real-user data, but that's returning visitors on cached pages. A fresh mobile load, what new and paid traffic actually sees, scores 44-50/100 with LCP up to 13.7-16.9 seconds.
- The PDP and collection page each carry 5.2-6.5 MB of page weight, driven by unoptimised images and up to 952-1,039 KiB of unused JavaScript.
- Render-blocking requests and inefficient caching alone account for 300-450ms and 818 KiB of easily recoverable savings on every load.
5-6.5MB page weight
950KB+ unused JS
CONVERSION BARRIERS ON THE PDP
② Conversion barriers
- The "your price at checkout ₹1,270" banner doesn't match the ₹1,411 variant price shown right below it.
- No content proves cats actually eat and enjoy it, no acceptance stat, no video, nothing beyond scattered mentions in reviews.
- The vet-formulated claim isn't clearly surfaced in PDP copy, only in brand messaging elsewhere.
- No subscription option exists, despite repeat buyers already coming back to reorder manually.
- Add to Cart doesn't stand out visually, easy to miss on scroll.
Price contradiction
No subscription
03 · Solutions
One team, two workstreams, built to compound
Troopod runs speed and conversion as one workstream, so fixes reinforce each other instead of competing for time.
44-50MOBILE SCORE TODAY
↓
75+MOBILE SCORE TARGET
CONTINUOUS PERFORMANCE MANAGEMENT
① TrooPerformance
- Fix the specific findings already on the table: image compression and delivery, render-blocking scripts, caching policy, and unused JavaScript, worth 300ms-450ms plus 800KB-1MB+ of recoverable weight per page.
- Bring cold-load mobile performance from 44-50 to 75+, so new visitors from paid traffic and press get a fast, reliable experience.
- Continuous monitoring after launch, so speed gains hold as new products and campaigns roll out.
These are the headline findings, the full audit below covers both pages in detail.
TrooPerformance Audit Report →
500+ PARAMETER CRO
② TrooCRO
- Detailed TrooCRO audit across 500+ parameters: pricing, trust signals, PDP structure, and checkout, grading what's Missing, Partial, or Met.
- Findings turned into a prioritised monthly roadmap, ranked by impact on conversion and lifetime value.
- Experiments run end-to-end with A/B testing and analytics, reported monthly.
Examples of what this covers:
- Pricing fix: one consistent price shown everywhere on the page, no banner-vs-variant mismatch.
- Trust fix: vet-formulation proof surfaced directly in PDP copy, not just brand messaging.
- Acceptance proof added to the PDP, a stat, video, or photo showing cats actually eating and enjoying it.
- Subscribe-and-save flow built for buyers already reordering manually.
- A CTA redesign that's impossible to miss, sticky and visually prominent on scroll.
Good to know
TrooPerformance: Some fixes depend on third-party apps and platforms outside our direct control. We'll optimise within those constraints and flag lighter-weight alternatives where the app itself is the bottleneck.
TrooCRO: Revenue is shaped by many factors beyond the website, seasonality, marketing spend, pricing changes. Before/after comparisons can't isolate that, so impact is measured through controlled A/B testing, not historical comparison.
One Team to Own Conversion and Retention Outcomes
Speed, pricing, and retention are connected. Splitting them across teams is how issues like these go unresolved for months.
04 · Commercials
Fixed rate across all streams, so budgeting stays simple
One monthly retainer covers TrooPerformance and TrooCRO, including implementation, across the whole store.
6-Month Term
Minimum engagement, standard rate
₹1,50,000 / month
12-Month Term
12-month commitment, 15% discount applied
₹1,25,000 / month
SAVE ₹3,00,000 OVER 12 MONTHS
What's included
TROOCRO
- •Monthly performance review and roadmap refresh based on test results
- •End-to-end consulting and implementation: analysis, strategy, planning, design, and build
- •Up to 2 experiments per month across the store, depending on complexity
- •Monthly performance reports
TROOPERFORMANCE
- •Monthly technical audit and prioritised optimisation roadmap based on findings
- •Execution of approved performance improvements
- •Guidelines for changes so that nothing shipped impacts loading speed
- •Coordination with app vendors to improve script behaviour and evaluate lighter alternatives where needed
ROI Calculator
Plug in your own numbers · defaults are illustrative estimates
Current monthly revenue
₹0
Projected monthly revenue
₹0
₹0
Incremental revenue / month
0.0X
ROI vs ₹1,25,000/month retainer
Commercial Terms
Scope: Anything not covered in this proposal is billed separately.
Tech: Development outside this scope is billed at ₹2,000/hour.
Creatives: ₹2,000/image, ₹5,000/video. For requirements above 50 units, pricing to be discussed.
Payment terms: Minimum quarterly billing, payable in advance.
Currency: All pricing above is in INR.
Taxes: GST charged additionally, as applicable.
Proposal validity: These commercials are valid for 15 days from the date of the proposal.
05 · Why Troopod
100+ brands. Real results.
One team runs this end to end, backed by operators who've scaled billion-dollar consumer brands and worked across pricing, retention, and speed, not just isolated fixes.
100+
Brands and agencies powered
Full Stack
Strategy, Execution, Optimisation
10x Faster
TrooAI agents, faster execution
Backed by operators at
Amazon
Walmart
Shopify
Relay Commerce
AngelList
Powering Tanishq, Durex, Bombay Shaving Company, Essor Group, Fableroom, Urban Harvest and 100+ more.
The Trooteam
Operators who have massively scaled Consumer brands
10+ years each in growth, product and tech, building billion-dollar consumer brands from scratch.
Neeraj Joshi
CEO @ Troopod
Early product at Spinny
($2B giant)
($2B giant)
Built an internal CRM that improved team efficiency by 10x.
Rahul Bhola
CTO @ Troopod
Tech @ Lenskart
($6B giant)
($6B giant)
Built a backend retail system that scaled to 10M+ customers.
Vinit Singh
CBO @ Troopod
Early growth at Spinny
($2B giant)
($2B giant)
Driving growth for 100+ consumer brands at Troopod.
PROVEN WEBSITE GROWTH
Browse case studies from brands Troopod has worked with.
Check out Case Studies →
06 · Next Steps
From sign-off to execution
A simple, four-step path from here to execution.
01
Proposal Alignment
Align and confirm scope, pricing, and term.
02
Agreement & Invoice
Sign the agreement and clear the first invoice.
03
Audit & Roadmap
Run the full audits and share the roadmap.
04
Sign-off & Execution
Approve the roadmap and begin execution.